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Six Questions with Bob Johnson
Bob Johnson, an experienced higher ed marketing professional, shares his thoughts on what he sees as marketing/Web/comm departments’ biggest gaps, his pet peeves and greatest lessons learned.
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BRAAAAAINS! Or, How Radford’s Halloween Web Project Made the Washington Post
Pushing the envelope in higher education is not always easy, so imagine the challenge when you want to transform the envelope into a zombie that wants to eat your students’ brains.
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HEWEB11 Wrap-Up
Much like the live music that made its host city famous, High Ed Web 11 jammed, from the early early morning till the early, early night. For four solid days.
Topics: 2011 Conference -
Man in #000000 – heweb11
If you were lucky enough to be at The HighBall on October 25, you got to see some very special hewebbers pay tribute to Johnny Cash.
Topics: 2011 Conference -
Engaging Your Global Audience with Real-Time Campus Event Coverage #heweb11
Seth Odell wants you to know that real-time campus event coverage is a beautiful thing. He also wants you to know that you have absolutely no excuse not to be doing it.
Topics: 2011 Conference -
#heweb11 Best of Conference! — Carrying the Banner: Reinventing News on Your University Web Site
In February 2011, Tufts launched TuftsNow, an integrated news space for the university, with the goals of “telling good stories” and “presenting and delivering those stories well.”
Topics: 2011 Conference -
What Colleges Can Learn From The Insane Clown Posse #heweb11
The Insane Clown Posse isn’t for everyone, and they don’t care. And in higher education marketing, we too often try to appeal to everybody.
Topics: 2011 Conference -
The Politics of Doing IA for HighEd #heweb11
IA is the convergence of Users + Content + Context
Topics: 2011 Conference
