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In Defense of Human Tweeting
In August 2010, I made a simple change: I replaced the University of Rochester logo as the Twitter avatar with my own bespectacled mug, and was up front in the bio that the tweets were coming from me, Lori in Wallis Hall.
Topics: Social Media -
What exactly would you say, you know, you do here?
People go by many names and titles, be it web manager, specialist, strategist, master, maven, guru or overlord. Titles are about as useful as job descriptions in predicting what exactly you will do.
Topics: The Working World -
Social Media Novice
New social media platforms were constantly discussed; I got tired of being left out of the conversation.
Topics: Social Media -
Link Boxers
A Meal Ticket for Delicious; Blogging: Dude, Don’t Be Lame;The Student Loan Debt is Real, Though
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Workplaces Revealed: Lacy Paschal, Vanderbilt
My workspace definitely has a direct impact on how I work and interact with colleagues and clients – the more inspirational and “me” it is, the better!
Topics: Workplaces Revealed -
#EpicFail: A Tale of Snow and Social Media
At the University of Michigan-Flint, a student-deemed #epicfail became an important lesson in the evolution of social communication. If there’s one danger in the realm of social media, it’s becoming comfortable and resting on laurels. The living, breathing social media beast needs constant attention, and so do its users.
Topics: Social Media -
Google Analytics: Who Cares?
As an analytical person, Google Analytics was my playground when I began working with it 3 years ago. But, as my knowledge in higher-ed and web marketing was strengthened, I realized Analytics could do more than just ‘reports’.
Topics: Uncategorized -
Stop the Presses
While it took me a while to get used to the quiet and the slower pace, over time I realized that my immersion in an online newsroom had uniquely prepared me for the challenges of higher-ed web communications. While the context, and what’s at stake, varies greatly between journalism and higher education, many of the…
Topics: The Working World -
Link boxers, not briefs
RIP Flip, But They Still Won’t be Able to Take a Walk of Shame, Insert Picture of Giant Ball of Twine Here
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Six Questions with Todd Sanders
For those of us that follow Todd on Twitter and tweeted till our fingers were numb, the hashtag #MBteamS will be forever ingrained in our brains–and muscle memory of our digits. We decided to pick Todd’s brain about his take on his community of followers, Twitter and higher ed.
Topics: Six Questions -
Workplaces Revealed: Jeff Stevens, U of Florida
Our office helps ease clients’ anxieties when coming to us. We use a neutral color scheme of earthy colors to create a calming atmosphere. Our front area, used for large client meetings, has a display of artwork, photography, and examples of past projects to define the space as a creative work area.
Topics: Workplaces Revealed -
Welcome to Link! A new adventure for HighEdWeb
The goals of Link are simple: take the sharing opportunities that exist at the annual HighEdWeb conferences and make them happen online all year round!
Topics: Association News -
Six Questions with Jared Spool
We caught up with Jared Spool to talk about the trends he’s seeing, what his best user experiences have been recently, and to get some important information about Julia Child.
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Engaging Ambassadors
The number of social media platforms, user communities and interactive opportunities continues to grow. Budgets don’t. So how can communicators deal with this evolving landscape? One way is to use the most rich and robust resource available: students.
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Skywalkering It
In the summer of 2009, I was about done with higher ed. In two different jobs at two different colleges, I felt as though I was always being held back from doing all I could do online, mostly due to political nonsense that had nothing to do with meeting goals and objectives.
Topics: The Working World -
Workplaces Revealed: Lori Packer, Web Editor, U of R
I work for the University of Rochester’s Creative Services area in the basement of Wallis Hall (or as we prefer, “the garden level”) with the graphic designers, photographers, and print publications folks.
Topics: Workplaces Revealed
