Author: Stephanie DeBoer

5-minute website improvement guide

Oct 13, 2023

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By
Stephanie DeBoer

Topics: 2023 Conference, Content Strategy, Web Strategy

In their Best of Conference-winning presentation, Mackenzie Huber and Whitney Tabbert share a six-part rubric for making your website more usable in 5 minutes flat.
How user-centered design and information architecture shape user experiences on the web

Oct 10, 2023

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By
Stephanie DeBoer

Topics: 2023 Conference, Web Strategy

Robust information architecture (IA) is grounded in user research and strategic planning. Jessica Schillinger shares best practices for user-centered website design.