Category: 2022 Conference
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Higher ed story marketing: The art of connecting audiences through storytelling
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Stories educate, unite, give purpose and connect. Learn how to tell great stories in higher ed marketing in this partner article from Hannon Hill for the 2022 HighEdWeb Annual Conference.
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Neurodesign: UX and attention, color, memory and cognition
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Andres Zapata from idfive dives into how neurodesign can inform UX and design. Learn more in this partner article for the 2022 HighEdWeb Annual Conference.
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Is your university or college prepared for the voice search revolution?
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Universities and colleges shouldn’t ignore the importance of factoring voice search into their digital marketing and SEO strategies. Learn more in this partner article from Terminalfour for the 2022 HighEdWeb Annual Conference.
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How higher education marketers can drive student enrollment with CTV advertising
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Premion shares research about using connected TV (CTV) advertising to reach prospective students in university marketing. Learn more in this partner article for the 2022 HighEdWeb Annual Conference.
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A look at higher ed websites: What’s working, and what’s not
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Higher education websites are a vital part of the student recruitment process. Yet as a so-called “living” and evolving digital asset, there may be aspects that are not always fully optimized, inclusive or accessible. Learn more in this partner article from Monsido.