Category: The Working World
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10 tips after more than 10 years as a higher ed digital pro
More than 15 years into my career, I’ve now had three institutions and more than a decade under my belt, with a few more years in newspapers and a stop in private industry for a couple more. Here’s what I’ve learned.
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Effective Social Collaboration
Eight tips to jump start your social community.
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In the Trenches: Combating the Issues that Face Higher Ed Web
Things in Higher Ed are better than we let on. But how do we build on our awesomeness to help our institutions be successful?
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Joy to the World Wide Web
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The holiday card: a fixture of the higher educations communications landscape.
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BRAAAAAINS! Or, How Radford’s Halloween Web Project Made the Washington Post
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Pushing the envelope in higher education is not always easy, so imagine the challenge when you want to transform the envelope into a zombie that wants to eat your students’ brains.
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Groundhog Day again? Really?
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I love higher education. But like any relationship, what originally attracts and enchants can later be irritating and disappointing.
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Project Charters for Web Development
Project management makes order of the chaos.
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How Roller Derby Helped Me Fall Back in Love with PR
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Routine. Drudgery. Burnout. They’re things we all fear or deal with when we work in an industry long enough. Little did I know those feelings would be hip-checked into oblivion by a group of women on wheels, in fishnets.
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Customer Service, Social Media and a glass of wine: Reuben offers tips at #hewebROC
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Reuben’s keynote discussed the value of changing and challenging traditional approaches to both the Web and marketing, but also noted the value of principles from “old school” companies.
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What exactly would you say, you know, you do here?
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Topics: The Working WorldPeople go by many names and titles, be it web manager, specialist, strategist, master, maven, guru or overlord. Titles are about as useful as job descriptions in predicting what exactly you will do.
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Stop the Presses
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Topics: The Working WorldWhile it took me a while to get used to the quiet and the slower pace, over time I realized that my immersion in an online newsroom had uniquely prepared me for the challenges of higher-ed web communications. While the context, and what’s at stake, varies greatly between journalism and higher education, many of the…
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Skywalkering It
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Topics: The Working WorldIn the summer of 2009, I was about done with higher ed. In two different jobs at two different colleges, I felt as though I was always being held back from doing all I could do online, mostly due to political nonsense that had nothing to do with meeting goals and objectives.